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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: * New and emerging trends in political marketing practice * Analysis of a broad range of political marketing aspects * Empirical examples as well as useful theoretical frameworks * Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
|Utgitt||2014||Forfatter||Jennifer Lees-Marshment & Brian Conley|
Taylor & Francis
|Antall sider||330||Dimensjoner||15,2cm x 22,9cm x 2,8cm|
|Vekt||550 gram||Leverandør||Bertram Trading Ltd|
|Andre medvirkende||Brian Conley, Jennifer Lees-Marshment, Kenneth M. Cosgrove|