Political Marketing: Strategic 'Campaign Culture' (BOK)

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A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
Taylor & Francis
ISBN 9780415844567 Antall sider 340
Dimensjoner 15,6cm x 23,4cm x 2,4cm Vekt 632 gram
Leverandør Bertram Trading Ltd Andre medvirkende Antonis Theocharous, Bruce I. Newman, Kostas Gouliamos, Stephan C. M. Henneberg
Emner og form Sales & marketing, Political campaigning & advertising