Politics of Marketing the Labour Party: A Century of Stratified Electioneering (BOK)

Dominic Wring

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Labour has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognised the importance of imagery and symbolism long before the time of Kinnock, Mandelson and Blair. Where there has been change is in the way advertising, public relations and most importantly market research experts increasingly came to dominate the way the party understood itself and society. The Politics of Marketing the Labour Party traces how Labour's political communication has developed since its birth and how the increasing use of marketing has contributed to the radical restructuring of both the organisation and its policies.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Dominic Wring
ISBN 9780333689530
Antall sider 280 Dimensjoner 13,8cm x 21,6cm x 1,5cm
Vekt 351 gram Leverandør Bertram Trading Ltd
Emner og form Political parties, Political campaigning & advertising, Liberalism & centre democratic ideologies

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