Portfolio Management for New Products (BOK)

Portfolio Management for New Products (BOK)

Robert G Cooper

449,00 44900
Sendes vanligvis innen 5-15 dager
In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2001 Forfatter Robert G Cooper
Forlag
Perseus-Basic Books
ISBN 9780738205144
Antall sider 400 Dimensjoner 16,2cm x 23,1cm x 3,4cm
Vekt 590 gram Leverandør Bertram Trading Ltd
Emner og form Economics