Practical Tourism Research (BOK)

S.L.J. Smith

459,00 45900
Sendes vanligvis innen 7-15 dager
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers. It is suitable for tourism students and researchers.

Produktfakta

Språk Engelsk Engelsk Forfatter S.L.J. Smith
Forlag
CABI
ISBN 9781845936327
Antall sider 272 Dimensjoner 18,9cm x 24,6cm x 1,8cm
Vekt 726 gram
Emner og form Tourism industry