Predatory Thinking (BOK)

Dave Trott

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LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Dave Trott
Forlag
PAN
ISBN 9781447285342
Antall sider 272 Dimensjoner 13cm x 19,7cm x 2,1cm
Vekt 300 gram Leverandør Bertram Trading Ltd