This book reveals a startlingly simple, intuitive, and universal process that will bring sustained, lasting, and measurable success to any organisation. It features: a book for companies in any stage of the business life cycle. Early struggle, white water, treadmill, big rut, death rattle - these are stages that every company will go through. No matter where a company fits on the author's evolutionary path, this book will enable managers to restore equilibrium, reignite confidence, and move the company forward to unprecedented growth. It combines market positioning and management analysis. The author uses case studies, action points, and penetrating insights to illuminate the path to success. He is a highly experienced entrepreneur and consultant. A leading advisor to large and small businesses around the world, the author has launched and managed over forty businesses.