Preface to Marketing Management (BOK)

J.Paul Peter, Jr. James H. Donnelly

599,00 59900
Sendes vanligvis innen 5-15 dager
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter J.Paul Peter, Jr. James H. Donnelly
MCGRAW-HILL Higher Education
ISBN 9780071318020
Antall sider 288 Dimensjoner 20cm x 25,1cm x 1cm
Vekt 495 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing

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