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This is a clear easy-to-read guide to presenting your message using statistical data. Poor presentation of data is everywhere; basic principles are forgotten or ignored. As a result, audiences are presented with confusing tables and charts that do not make immediate sense. This book is intended to be read by all who present data in any form. The author, a chartered statistician who has run many courses on the subject of data presentation, presents numerous examples alongside an explanation of how improvements can be made and basic principles to adopt. He advocates following four key C words in all messages: Clear, Concise, Correct and Consistent. Following the principles in the book will lead to clearer, simpler and easier to understand messages which can then be assimilated faster. Anyone from student to researcher, journalist to policy adviser, charity worker to government statistician, will benefit from reading this book. More importantly, it will also benefit the recipients of the presented data. Ed Swires-Hennessy, a recognised expert in the presentation of statistics, explains and clearly describes a set of principles of clear and objective statistical communication. This book should be required reading for all those who present statistics. Richard Laux, UK Statistics Authority. "I think this is a fantastic book and hope everyone who presents data or statistics makes time to read it first." (David Marder, Chief Media Adviser, Office for National Statistics, UK). Ed's book makes his tried-and-tested material widely available to anyone concerned with understanding and presenting data. It is full of interesting insights, is highly practical and packed with sensible suggestions and nice ideas that you immediately want to try out. Dr Shirley Coleman, Principal Statistician, Industrial Statistics Research Unit, School of Mathematics and Statistics, Newcastle University, UK.