Priceless (BOK)

William Poundstone

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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter William Poundstone
Forlag
Oneworld Publications
ISBN 9781851688296
Antall sider 352 Dimensjoner 18,5cm x 19,3cm x 2,7cm
Vekt 322 gram Leverandør Bertram Trading Ltd