Pricing and Revenue Optimization (BOK)

Robert Phillips

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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2005 Forfatter Robert Phillips
Forlag
Eurospan
ISBN 9780804746984
Antall sider 384 Dimensjoner 18,5cm x 25,7cm x 3,3cm
Vekt 839 gram Leverandør Bertram Trading Ltd
Emner og form Budgeting & financial management, Microeconomics