Pricing for Profitability: Activity-based Pricing for Competitive Advantage (BOK)

John L. Daly

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Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost and sales volume and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering and cost accounting to achieve maximum profitability.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2001 Forfatter John L. Daly
ISBN 9780471415350
Antall sider 288 Dimensjoner 16,4cm x 23,8cm x 2,1cm
Vekt 572 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Management of specific areas, Cost accounting