Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures (BOK)

Tim Smith

1 429,00 1 42900
Sendes vanligvis innen 5-15 dager
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with "Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition". Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Tim Smith
Forlag
South Western
ISBN 9781111571290
Antall sider 344 Dimensjoner 18,9cm x 24,6cm x 2cm
Vekt 600 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Sales & marketing management