Principles of Contemporary Marketing (BOK)

David Kurtz, Louis E. Boone

2 099,00 2 09900
Sendes vanligvis innen 5-15 dager
Contemporary Marketing 16e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Contemporary Marketing 16e, International Edition remains in a class by itself.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter David Kurtz, Louis E. Boone
Forlag
Cengage Learning, Inc
ISBN 9781285092591
Antall sider 800 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Sales & marketing