Principles Of International Marketing (BOK)

Michael R. Czinkota, Ilkka A. Ronkainen

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"International Marketing" is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Ilkka A. Ronkainen, Michael R. Czinkota
Forlag
Cengage Learning, Inc
ISBN 9781133588399
Antall sider 688 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Sales & marketing, International business

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