Principles of Marketing (BOK)

Gbadamosi Ayantunji

729,00 72900
Sendes vanligvis innen 5-15 dager
Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Gbadamosi Ayantunji
Palgrave Macmillan Higher Ed
ISBN 9780230392700
Antall sider 428 Leverandør Bertram Trading Ltd
Andre medvirkende Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo

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