Principles of Marketing (BOK)

Philip Kotler, Gary Armstrong

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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Gary Armstrong, Philip Kotler
Pearson Higher Education
ISBN 9780273786993
Antall sider 720 Dimensjoner 21,5cm x 27,4cm x 2,3cm
Vekt 1312 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing