Principles of Marketing with Companion Website with Gradetracker Student Access Card (BOK)

Dr. Frances Brassington, Dr. Stephen Pettitt

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Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Dr. Frances Brassington, Dr. Stephen Pettitt
Forlag
Pearson Education Limited
ISBN 9781405846349
Antall sider 1264 Dimensjoner 19,5cm x 26,4cm x 4,5cm
Vekt 2404 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing