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Principles of Microeconomics provides students with an accessible text that reflects the issues and context of Microeconomics in Europe. It relies throughout on a well articulated shortlist of 7 core principles which are reinforced by real world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts. Developed from the well regarded US textbook by Frank and Bernanke it presents concepts intuitively through examples drawn from familiar contexts. The text encourages students to become "economics naturalists"; people who employ basic economics principles to understand and explain the world around them. This approach helps students develop concepts and illustrates their applications in a real world setting.