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The economy is tough but Economics doesn't have to be! Let Roger Arnold's "Principles of Microeconomics, 10/e, International Edition" open up the world of economic analysis for your students. With more detailed coverage of the financial and economic crisis than any other principles text on the market, fun and innovative pedagogy, easy customization, and fully integrated digital and course management options, "Principles of Microeconomics, 10/e, International Edition" is the perfect solution for any classroom. The book's intriguing pop culture examples help bolster student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives and are part of your student's world 24/7. Entirely new to this edition is a complete set of Video Lectures featuring author Roger Arnold as he works through key concepts and graphs in each chapter of the text. Ideal for self-study when students can play or replay the lectures, or for online courses, the Video Lectures provide even greater flexibility for instructors. The tenth edition is integrated with powerful resources, such as Aplia and Cengage's "CourseMate for Economics", which provide unsurpassed planning and management tools, like homework that is automatically assigned, graded, and recorded online, or tracking of students' time spent with online resources. With new chapters reflecting a changing economy, and new resources addressing the needs of a changing classroom, "Principles of Microeconomics, 10/e, International Edition" is an ideal text for Principles courses.