Principles of Pricing (BOK)

Rakesh Vohra

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Rakesh Vohra
Forlag
CAMBRIDGE UNIVERSITY PRESS
ISBN 9781107010659
Antall sider 260 Dimensjoner 15,9cm x 23,6cm x 2cm
Vekt 492 gram Leverandør Bertram Trading Ltd

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