Principles of Services Marketing (BOK)

Adrian Palmer

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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Adrian Palmer
MCGRAW-HILL Higher Education
ISBN 9780077129514
Antall sider 368 Dimensjoner 19,8cm x 26,1cm x 3cm
Vekt 1130 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing