Product Management (BOK)

Donald R. Lehmann, Russell S. Winer

719,00 71900
Sendes vanligvis innen 5-15 dager
"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a "hands-on" approach toward preparing graduates to assume the position of product manager.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Donald R. Lehmann, Russell S. Winer
MCGRAW-HILL Higher Education
ISBN 9780071238328
Antall sider 512 Dimensjoner 18,5cm x 23,3cm x 1,8cm
Vekt 760 gram Leverandør Bertram Trading Ltd
Emner og form Production & quality control management