Product Strategy and Management (BOK)

Susan Hart, Michael J. Baker

999,00 99900
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Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Michael J. Baker, Susan Hart
Forlag
Pearson Higher Education
ISBN 9780273694502
Antall sider 560 Dimensjoner 18,9cm x 24,6cm x 3cm
Vekt 1076 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Sales & marketing management