Promoting Nonprofit Organizations: A Reputation Management Approach (BOK)

Ruth Ellen Kinzey

489,00 48900
Sendes vanligvis innen 5-15 dager
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Ruth Ellen Kinzey
Forlag
Taylor & Francis
ISBN 9780415899277
Antall sider 248 Dimensjoner 15,2cm x 22,9cm x 1,5cm
Vekt 340 gram Leverandør Bertram Trading Ltd
Emner og form Public relations, Non-profitmaking organizations