Promotional Cultures: the Rise and Spread of Advertising, Public Relations, Marketing and Branding (BOK)

Aeron Davis

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.

Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Aeron Davis
Forlag
Wiley
ISBN 9780745639826
Antall sider 216 Dimensjoner 16,9cm x 23,6cm x 2cm
Vekt 504 gram Leverandør Bertram Trading Ltd
Emner og form Advertising & society