Public Relations (BOK)

Danny Moss

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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Danny Moss
Forlag
Sage Publications Ltd
ISBN 9780761948575
Antall sider 512 Dimensjoner 18,6cm x 23,7cm x 2,9cm
Vekt 908 gram Leverandør Bertram Trading Ltd