Public Relations For Dummies (BOK)

Eric Yaverbaum

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Eric Yaverbaum
Forlag
Wiley
ISBN 9780471772729
Antall sider 384 Dimensjoner 18,5cm x 22,5cm x 2,4cm
Vekt 590 gram Leverandør Bertram Trading Ltd
Andre medvirkende Richard Kirshenbaum