Public Relations: Strategies and Tactics (BOK)

Dennis L. Wilcox, Glen T. Cameron

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Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Dennis L. Wilcox, Glen T. Cameron
Forlag
Pearson Higher Education
ISBN 9780205099160
Antall sider 624 Dimensjoner 20,1cm x 25,4cm x 2cm
Vekt 962 gram Leverandør Bertram Trading Ltd
Emner og form Public relations