Public Relations: Strategies and Tactics, Global Edition (BOK)

Dennis Wilcox & Glen Cameron

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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Dennis Wilcox & Glen Cameron
Forlag
Pearson Higher Education
ISBN 9781292056586
Antall sider 624 Dimensjoner 20,7cm x 25,3cm x 1,9cm
Vekt 1060 gram Leverandør Bertram Trading Ltd