Public Relations: The Basics (BOK)

Ron Smith

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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Ron Smith
Forlag
Taylor & Francis
ISBN 9780415675840
Antall sider 288 Dimensjoner 12,9cm x 19,8cm x 2,9cm
Vekt 385 gram Leverandør Bertram Trading Ltd
Emner og form Public relations