Public Relations Writing and Media Techniques (BOK)

Dennis L. Wilcox, Bryan H. Reber

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The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Bryan H. Reber, Dennis L. Wilcox
Pearson Higher Education
ISBN 9780205873340
Antall sider 560 Dimensjoner 18,5cm x 23,2cm x 2,7cm
Vekt 886 gram Leverandør Bertram Trading Ltd
Emner og form Business communication & presentation, Public relations, Creative writing & creative writing guides