Public Relations Writing and Media Techniques (BOK)

Dennis L. Wilcox, Bryan H. Reber

679,00 67900
Sendes vanligvis innen 7-15 dager
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Bryan H. Reber, Dennis L. Wilcox
Pearson Higher Education
ISBN 9781292040738
Antall sider 480 Dimensjoner 21,5cm x 27,3cm x 1,5cm
Vekt 834 gram Leverandør Bertram Trading Ltd
Emner og form Dance & other performing arts, Writing skills