Publicity Handbook: The Inside Scoop from More Than 100 Journalists and PR Pros on How to Get Great (BOK)

David R. Yale, Andrew J. Carothers

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Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service, or business. It includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, websites, and more. It is an indispensable guide whether you are a PR pro or entrepreneur.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2001 Forfatter Andrew J. Carothers, David R. Yale
Forlag
MCGRAW-HILL Professional
ISBN 9780844232423
Antall sider 464 Dimensjoner 15,1cm x 22,7cm x 2,5cm
Vekt 600 gram Leverandør Bertram Trading Ltd
Emner og form Public relations, Advertising