Purpose: The Starting Point of Great Companies (BOK)

Nikos Mourkogiannis

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How do great management teams create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, pioneering a model that is redefining the way business is practical today. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. This groundbreaking book looks at companies like WalMart, IBM, and Berkshire Hathaway, identifying the ideas that point the way toward excellence.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Nikos Mourkogiannis
ISBN 9780230605305
Antall sider 272 Dimensjoner 15,6cm x 23,4cm x 1,8cm
Vekt 320 gram Leverandør Bertram Trading Ltd
Andre medvirkende Roger Fisher Emner og form Business strategy