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How do great management teams create sustained competitive advantage? In Purpose, Nikos Mourkogiannis turns the entire idea of strategy on its head, pioneering a model that is redefining the way business is practical today. Strategy is typically thought of as management's plan for a company, but Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. This groundbreaking book looks at companies like WalMart, IBM, and Berkshire Hathaway, identifying the ideas that point the way toward excellence.