Quantitative Modelling in Marketing and Management (BOK)

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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forlag
World Scientific Publishing UK
ISBN 9789814407717 Antall sider 532
Leverandør Bertram Trading Ltd Andre medvirkende Kun-Huang Huarng, Luiz Moutinho
Emner og form Sales & marketing management