Read This! (BOK)

Robert Gentle

179,00 17900
Sendes vanligvis innen 5-15 dager
Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin. That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less. In this book, you'll learn to: * Grab and sustain your reader's attention * Produce a user friendly layout * Draw attention to key passagesIt's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs. Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2001 Forfatter Robert Gentle
Forlag
Pearson Financial Times
ISBN 9780273656500
Antall sider 192 Dimensjoner 18,7cm x 23,4cm x 1,4cm
Vekt 438 gram Leverandør Bertram Trading Ltd