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For introductory fashion courses focusing on apparel evaluation, design, production, and merchandising. Taking a product development approach, this text provides beginning fashion merchandising students with an understanding of the mass production process of ready-to-wear apparel, and the objective evaluation of its cost and quality. Coverage of practical issues, industry methods and processes, along with the related vocabulary, prepares students to think, act, and talk like a professional in the fashion industry.
|Utgitt||2000||Forfatter||Janett Rice, Patty Brown|
Pearson Higher Education
|Antall sider||384||Dimensjoner||21,6cm x 28,3cm x 2,1cm|
|Vekt||1166 gram||Leverandør||Bertram Trading Ltd|
|Emner og form||Fashion design & theory, Sales & marketing, Retail sector, Manufacturing industries|