Real Luxury (BOK)

Misha Pinkhasov

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Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Misha Pinkhasov
Forlag
Nature Pub Group/Palgrave Macm
ISBN 9781137395566
Antall sider 236 Dimensjoner 14,4cm x 22,3cm x 2cm
Vekt 438 gram Leverandør Bertram Trading Ltd