Reconnecting Marketing to Markets (BOK)

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The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter
Forlag
OXFORD UNIVERSITY PRESS ACADEM
ISBN 9780199578078
Antall sider 296 Dimensjoner 15,8cm x 23,5cm x 1,6cm
Vekt 446 gram Leverandør Bertram Trading Ltd
Andre medvirkende Hans Kjellberg, John Finch, Luis Araujo