Reputation Economics (BOK)

Klein Joshua

499,00 49900
Sendes vanligvis innen 5-15 dager
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers -Where Carnival Cruise Lines are offering free upgrades based on a Klout score -Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online -Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Klein Joshua
Forlag
INGRAM INTERNATIONAL INC
ISBN 9781137278623
Antall sider 256 Dimensjoner 16,1cm x 23,9cm x 2,2cm
Vekt 526 gram Leverandør Bertram Trading Ltd