Reputation Management (BOK)

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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter
Forlag
Taylor & Francis
ISBN 9780080557427
Antall sider 112 Dimensjoner 21cm x 29,6cm x 0,9cm
Vekt 424 gram Leverandør Bertram Trading Ltd