Reputation Rules: Strategies for Building Your Company's Most Valuable Asset (BOK)

Daniel Diermeier

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Leverage your company's most important asset--reputation! It's open season on the corporate world. With so many companies being caught and taken to task for faulty products, outrageous executive spending, and simply bad behavior, reputation is now one of a company's most important assets--which is why you reputation management should be added to your overall strategy. In Reputation Rules, Kellogg School of Management professor Dr. Daniel Diermeier explains how to use reputation as a key strategic element. Real-life business scenarios from Mercedes, Shell, Enron, Toyota and others prove the need for reputation-management tools; Diemeier illustrates how they can be used to establish a culture that enables any organization to face any corporate mishap. Based on more than ten years of primary research, lecturing, and consulting in the area of reputation management, Reputation Rules provides the tools you need in a business world forever changed by headline debacles, corruption, and greed in corporate America.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Daniel Diermeier
Forlag
MCGRAW-HILL Professional
ISBN 9780071763745
Antall sider 256 Dimensjoner 16,2cm x 23,6cm x 2,7cm
Vekt 591 gram Leverandør Bertram Trading Ltd
Emner og form Management & management techniques, Public relations