Research in Consumer Behavior: Volume 14 (BOK)

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This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forlag
Emerald Group Publishing Ltd
ISBN 9781781900222 Antall sider 375
Dimensjoner 15,6cm x 23,4cm x 3,3cm Vekt 590 gram
Leverandør Bertram Trading Ltd Andre medvirkende Linda Scott, Russell W. Belk, Soren Askegaard
Emner og form Market research, Advertising