Research Methods for Leisure, Recreation and Tourism (BOK)

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This introductory level textbook describes fundamental elements of research methods for leisure, recreation and tourism, with contributions from internationally renowned and active researchers in the field. It covers statistical information such as measurement of variables, sampling, questionnaire design and evaluation methods, and also contains wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Enhanced by illustrations, focus boxes, review questions and case studies, this text introduces undergraduate students to the vital skills they will need to succeed in tourism studies. It is suitable for upper-level undergraduates in leisure, tourism and recreation courses worldwide.

Produktfakta

Språk Engelsk Engelsk Utgitt 2011
Forlag
CABI
ISBN 9781845937638
Antall sider 352 Dimensjoner 18,8cm x 24,1cm x 2cm
Vekt 816 gram Leverandør Bertram Trading Ltd
Andre medvirkende Ercan Sirakaya-Turk, J.J. Vaske, Muzaffer Uysal, William E. Hammitt Emner og form Sport & leisure industries, Research methods: general, Tourism industry