Research: This is It! (BOK)

Research: This is It! (BOK)

Ben Baarda

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Research: This is it! is a unique textbook that offers an integrated discussion of quantitative and qualitative research. The theory is easily accessible, with appealing examples taken from all kinds of studies. This textbook light-heartedly describes the essence of quantitative and qualitative research in four steps in a such a way that students will want to do the research presented in the book. Step 1: Formulating the problem Step 2: The research design Step 3: Collecting data Step 4: Processing, analysing and reporting research data With these steps, you have a valuable checklist at your disposal for designing and conducting your own research and for evaluating research proposals and reports. Excel is used for quantitative data analysis, in addition the book has an appendix explaining how to use SPSS.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Ben Baarda
Forlag
ROUTLEDGE
ISBN 9789001790264
Antall sider 160 Vekt 348 gram
Leverandør Bertram Trading Ltd Emner og form Economics, finance, business & management