Retail Advertising and Promotion (BOK)

Jay Diamond

959,00 95900
Sendes vanligvis innen 5-15 dager
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Jay Diamond
Forlag
Fairchild & Gallagher
ISBN 9781563678981
Antall sider 448 Dimensjoner 21,6cm x 27,9cm x 2,5cm
Vekt 1616 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Retail sector