Retail Buying (BOK)

Richard Clodfelter

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This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Richard Clodfelter
Bloomsbury Academic Fairchild
ISBN 9781609012779
Antall sider 560 Dimensjoner 19,3cm x 23,7cm x 3,7cm
Vekt 1144 gram Emner og form Fashion & beauty industries, Retail sector

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