Retail Management: International Edition (BOK)

Barry Berman

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For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Barry Berman
Pearson Higher Education
ISBN 9780273768562
Antall sider 624 Dimensjoner 21,7cm x 27,6cm x 2,4cm
Vekt 1338 gram Leverandør Bertram Trading Ltd