Retail Marketing and Branding (BOK)

Dennis Spillecke

599,00 59900
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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: *New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Dennis Spillecke
Forlag
Wiley
ISBN 9781118489529
Antall sider 398 Dimensjoner 16,2cm x 22,9cm x 3cm
Vekt 710 gram Leverandør Bertram Trading Ltd